To become the expert in a geographical farm you need to leverage a program that offers consistency with minimal effort. It must deliver tremendous value in a high quality format so you cannot leave anything to chance. You need to easily deploy smart localized data campaigns that are impactful for the chosen area and this can only be done by focusing your energies on managing a system and not constantly recreating one. Top agents know that if they can easily deploy and simply maintain the delivery of board based but valuable information, then their time can be truly focused on what makes them money.
If you can save time by automating to ensure consistency, then that time can be leveraged to be more personable and genuine. If you can leverage your energies on managing a program then you can expect tremendous and long term returns from your Geographic Farming efforts.