Tips To Finish The 30 Day Listing Challenge Successfully
Lead generation is an essential element in any business’ marketing strategy. It can be a challenging process, but with the right focus, you can finish your challenge successfully. Having an effective lead generation system in place will help you build a steady stream of new leads, which can be developed into customers and ultimately drive growth. Here are a few tips that we learned through the masterminds and podcast to help you finish a lead generation challenge successfully. By following these tips, you will be able to create an effective lead generation system that will generate leads and bring you the success you are looking to achieve for years to come.
Gather information on your target audience
First things first – gather information on your target audience. You can use a variety of different methods to gather this information, including market research tools, surveys, focus groups, and in-person interviews with your customers. In general, you want to gather information on customers, and if at all possible, what they like and dislike. There are a number of obvious reasons why you want to gather information on your target audience, but the main one is that it helps you be authentically connected with them by having better conversations when you connect.
Pick one tactic from the challenge and stick with it
By participating in the Brokers Open Podcast 30-Day Listing Challenge you were exposed to not only great tactics, but insight through the masterminds to determine which one works best for you! However, to build a successful lead generation strategy, you need to choose one tactic and develop a strategy around that tactic. Don’t get distracted by trying to do all of them. Choose the one that best fits who you are and the audience you are trying to serve. If you are trying to decide keep these things in mind: First, think about your target audience. Are they underserved, do they have too much real estate data thrown at them, what do they care about, are they age-specific, are they family-centered, basically what are their top frustrations or obstacles? Once you’ve identified these challenges, you can choose a lead-generation tactic that focuses on addressing those challenges. For example, if your target audience is busy families who don’t have a lot of time, you might choose lead generation tactics that are focused on delivering ad hoc data instead of just spamming them with information that they never consume. In short, use tactics to build awareness for your business and help your customers find you as they need specific answers
Combine your tactic and your social media
Another tip is to combine your lead generation tactic and your social media. For example, if your tactic is Market Updates don’t just send them via email, consider combining that tactic with your social media. If you’re leveraging social media to build awareness around your business, then use that platform to help you deep dive into your relationships too. An easy way to do this is to create a social media tactic that is simple to execute such as sincere, anniversary, birthday, or congratulations – reach outs via your favorite platform.
Use automation especially email to create reasons to call
You know this already but use automation, especially email, to create reasons to call. It’s always easy to say “Hey __I sent you this (insert a piece of value) and I just wanted to make sure you received it and to say if anyone you know needs it I am happy to forward it to them as well, so how is (NOW FORD)!”
This is particularly useful when generating listing leads. So if you’re using a tactic from the Challenge it’s time to add automation, it can be autoresponders or drip campaigns. If you’re using autoresponders, you can use automation to create immediate value and that means a great reason again to call!
Tracking Your Efforts
Another tip is to track your efforts. You can use a number of different platforms to track your efforts, including Google Analytics, HubSpot, your CRM, a paper tracking system, and even Slack. The best thing you can do is to set up a report in one of these platforms that automatically tracks your leads and contacts so that you can review with your broker. By setting up a report that tracks each lead and contact that comes in, you can quickly identify which tactics are generating the most leads and how to best follow up with them. For example, you can set up a report that shows you how many people opened your “post open house, THANK YOU FOR COMING” email and then they’re the people that you connect with first!
Generating referrals should be job number one
Generating referrals should be job number one. This tip is especially applicable if you’re trying to get more listings. The best most cost effective way to grow is by generating referrals. It does not need to be past customers and clients either, it can be anyone! Once you have a system in place that creates a steady stream of warm leads that you can then turn into paid customers or referrals you will be in control of your year over year revenue. Just know that you can create a business that has predictable income and offers you the time to live the life you deserve if you dig into simple tactics that are authentically you and shape them for your market. It’s tought to start but the reward is the life that you wanted when you got into real estate, isn’t that worth the effort?